The 10 Core Values We Live By

In: Insights

It’s likely that you can list a dozen companies that do what your business does. So, why would someone choose you?

Core Values are the essence of your business’s identity. They tell people what sets you apart from the guy next door. They tell people what your business cares about, and people care about what you care about.

Core Values are the essence of your business’s identity. Click To Tweet

So, what sets Fireworx Digital apart? What do we care about?

These Core Values are important to us—they keep us aligned as we strive to live them out everyday!


Begin with End in Mind, Core Values

1. Begin with the end in mind.

Plan ahead. Set goals. Be prepared. Stay focused. It’s easy to get off track, and most of this happens right at the beginning. Each choice we make affects the future of a project, a client relationship, the effectiveness of a campaign, so at Fireworx Digital, our first core value is to begin with the end in mind.


Exceed Expectations, Core Values

2. Exceed Expectations.

It’s easy to say a project is “D for done” when you’ve met the expectations of your client. Some believe a job is done when the bare minimum has been completed. But it should not be just about checking an item off your list and accomplishing the task. We believe loyalty comes with exceeded expectations—with our clients and with each other.


Choose to be positive, core values

3. Choose to Be Positive.

Did you know that our brains are actually wired to be negative? That means positivity is a choice—a choice that is difficult, but one that is necessary in a world of competition, roadblocks, and complicated projects. We choose to be positive, not only to simply maintain a good perspective and attitude, but in order to enjoy our jobs and lives more!


Be Humble, Honest & Transparent, Core Values

4. Be Humble, Honest and Transparent

Pride, dishonesty, and disloyalty make for bad business. We believe that humility is step one to success, and with it comes honesty and transparency. These are the types of qualities that can revolutionize entire cultures—entire industries even! At Fireworx Digital, we value these qualities in our relationships with our clients and as a team, and strive to live and work daily with humility, honesty, and transparency.


Pursue Growth and Learning, Core Values

5. Pursue Growth and Learning Every Day

Stagnancy is dangerous. We see the marketplace as a place to both execute the expertise we have while simultaneously learning and growing from each unique project and client. We hope to never stop learning from the people, projects, and resources around us.


Celebrate the Wins, Core Values

6. Celebrate the Wins

When you work hard, it can be tough to remember to celebrate when what you’re working so hard for actually happens. We believe that this is important because it builds momentum, unifies our team towards a goal, and ultimately keeps us positive!


Stay Hungry, Core Values

7. Stay Hungry 

When we lose our appetite, we lose our drive. It’s important to stay driven, focused, and striving for success and progress. We desire to work hard and stay motivated to not just win clients, but to win for our clients.


Honor and Serve Clients and Each Other, Core Values

8. Honor and Serve our Clients and Each Other

It’s the little things. And when honoring and serving others is a priority from the top down, no matter who we’re interacting with, big things happen. We don’t want to focus on what’s best for ourselves, but what’s best for our team and our clients—putting them first.


Creative & Open Minded, Core Values

9. Be Creative and Open-Minded

“The mind that opens up to a new idea never returns to its original size.” – Albert Einstein. Sometimes we can get into a rhythm or routine that keeps us boxed into a certain way of doing things. We believe that there is importance in planning, routine and process, but we must always keep our minds open and creative to new ways of doing things and solving problems.


Make a Difference, Core Values

10. Make a Difference

What’s it all for? At the end of the day, we want to make sure that our work, our attitudes and our interactions are making a difference in the world. Meaning comes from not just what we do, but also by how we do it and what we do it for.


What about you?

So, what do you think? Hopefully you’ve been inspired to either write out and commit to a set of Core Values for your business, or dig out the list you wrote years ago and adjust to or recommit to them.

Want more information on Core Values and how to get started? Check out our blog post here.