Want to Level Up By Using Landing Pages? Start Here.

The importance of an effective landing page is not new But it certainly seems to have gained more traction in the past few years as attention span continues to decrease, and content, choices and... Read More

A Brief Intro to CRO, and Why It’s So Important!

Do you ever feel like you’re putting all of the right marketing pieces in place, but still aren’t seeing the results you expected You have a good looking website with all the information needed... Read More

The Best Ways to Boost Your Business While Sheltering in Place

It seems crazy to suggest - I can still boost my business during the time of Coronavirus  While many businesses unfortunately haven’t been able to see the sales boosts they’ve needed... Read More

How to Use Customer Journey Mapping to Improve CX

Your customer journey is hyper-specific to your business and is one of the most important things to clearly identify and develop Not only as it pertains to marketing, but to your business strategy as... Read More

The 10 Core Values We Live By

It's likely that you can list a dozen companies that do what your business does So, why would someone choose you Core Values are the essence of your business's identity They tell people what... Read More

An Entire Technology Company On the Back of a Napkin

“Paul, What can we do that represents our VoIP solution as the simple game changer it is for transforming businesses through more effective business communications” We would meet every... Read More

How to Turn a Negative Review into a Positive Experience

Your business’s reputation is everything Not only is it how potential customers are finding you, it largely influences whether or not they’ll give your business a chance Having a beautiful... Read More

7 Business and Life Lessons to Adopt from Patagonia Founder, Yvon Chouinard

One of the most addictive podcasts out there, in our opinion, is NPR’s How I Built This, with Guy Raz Every episode takes you on an adventure, from the birth of an idea, whether by accident or on... Read More

Consumers Are Wondering What Makes You Different

People have personalities, businesses have them too And they're called 'Core Values' When you started your business, you had a reason—a “why” Maybe it was to break out of the mold, or to be... Read More

Why You Might Not Need a New Website

“You might not need a new website” There, we said it As a digital marketing agency, whose portion of their business revolves around developing websites, writing this post almost feels like... Read More

It’s Time to Manage Your Business’s Online Reputation! Here’s Where to Start.

Reputation is everything For 83% of consumers, what people say about a business is more important than what the business says about itself (Nielsen) For local, service-driven businesses, this is... Read More

These Google Ads Excuses Might Be Holding Your Business Back

Believe it or not, Pay-Per-Click advertising is one of the best marketing investments you can make today Consumers go to Google when they want to know, go, do, or buy something That means, when... Read More

Get Your Goals Back on Track: Here’s How

It happens every year Well, at least for 92% of us it does You take the time to make a list of goals and resolutions for the new year ahead You care about your business and you want to see it... Read More

The Top 5 Blog Moments of the Month from Seth Godin

Seth Godin hits “publish” on a blog post every single day And it’s all, well, just really, really good So, let’s take a break from envying his diligence or his focus or his team or whatever... Read More

Why Your Audience Can’t Sit Still, and What You Can Do About It

Should we really be comparing ourselves to goldfish In 2015, Microsoft Canada released a study on people’s apparent shrinking attention spans The study showed that due to technological advances,... Read More

12 Tools Our Agency Can’t Live Without

Like many of you, we have had our share of trial and error experiences in gathering and implementing the perfect toolbox for our everyday tasks And, full disclosure, I tend to be a bit of a shiny... Read More

7 Tips for an Effective Daily Workflow

Something’s not working, and it’s affecting your whole work day Your tasks are taking longer than they should, but despite the extra time nothing’s quite up to your standards There’s no... Read More

5 Reasons Why Buyer Personas Inform Your Business

You can’t be all things to all people You’ve heard the old saying, but do you practice it when it comes to your business Whether you are selling a product, or providing a service, there are... Read More

A Lesson in Realigning Your Focus, From Seth Godin

“What we see, depends mainly on what we look for” - John Lubbock We wanted to share a post on perception and where you’re choosing to place your focus, by the always brilliant, Seth Godin... Read More

20 Productivity Tips to Get More Out of Your Day

The clock is ticking We all know that time can’t actually be stopped But there are a ton of ways to use that time more wisely, and, sometimes, even make it feel like we are stealing more hours... Read More

Can a Gum Wrapper Teach Us About Great Content Marketing?

The hero An ordinary gum wrapper How many times have you heard that storyline before Not many, I’d guess I’m a sucker for a good story Who isn’t, really But then add a touching song to... Read More

Essential Guide to Creating Effective, Shareable Emails Worth Opening

Your customer wants your email Yes, you read that right While our inboxes are fuller than ever, email is still how consumers want to be contacted by brands But the catch is, and don’t take this... Read More

Fireworx Has Launched a New Look

As you may have noticed, things are looking a little different around here! The past few years have been nothing but a focus on our client work and projects, but as we expand, we’ve begun to devote... Read More

Why a Targeted, Creative Email Stands Out

As a marketer my email inbox is stuffed to overflowing with not only uninvited messages that I put up with in the name of "creative stimulation" but also of really great informative marketing... Read More

Lost Your Twitter Feed to LinkedIn? Here Are Some Nifty Workarounds

As many of you may already know, LinkedIn announced recently that you will no longer be able to link your Twitter and LinkedIn accounts, which accounted for much of the sharing activity on LinkedIn... Read More