7 Business and Life Lessons to Adopt from Patagonia Founder, Yvon Chouinard

One of the most addictive podcasts out there, in our opinion, is NPR’s How I Built This, with Guy Raz Every episode takes you on an adventure, from the birth of an idea, whether by accident or on... Read More

Consumers Are Wondering What Makes You Different

People have personalities, businesses have them too And they're called 'Core Values' When you started your business, you had a reason—a “why” Maybe it was to break out of the mold, or to be... Read More

Why You Might Not Need a New Website

“You might not need a new website” There, we said it As a digital marketing agency, whose portion of their business revolves around developing websites, writing this post almost feels like... Read More

It’s Time to Manage Your Business’s Online Reputation! Here’s Where to Start.

Reputation is everything For 83% of consumers, what people say about a business is more important than what the business says about itself (Nielsen) For local, service-driven businesses, this is... Read More

These AdWords Excuses Might Be Holding Your Business Back

Believe it or not, Pay-Per-Click advertising is one of the best marketing investments you can make today Consumers go to Google when they want to know, go, do, or buy something That means, when... Read More

Get Your Goals Back on Track: Here’s How

It happens every year Well, at least for 92% of us it does You take the time to make a list of goals and resolutions for the new year ahead You care about your business and you want to see it... Read More

The Top 5 Blog Moments of the Month from Seth Godin

Seth Godin hits “publish” on a blog post every single day And it’s all, well, just really, really good So, let’s take a break from envying his diligence or his focus or his team or whatever... Read More

Why Your Audience Can’t Sit Still, and What You Can Do About It

Should we really be comparing ourselves to goldfish In 2015, Microsoft Canada released a study on people’s apparent shrinking attention spans The study showed that due to technological advances,... Read More

12 Tools Our Agency Can’t Live Without

Like many of you, we have had our share of trial and error experiences in gathering and implementing the perfect toolbox for our everyday tasks And, full disclosure, I tend to be a bit of a shiny... Read More

7 Tips for an Effective Daily Workflow

Something’s not working, and it’s affecting your whole work day Your tasks are taking longer than they should, but despite the extra time nothing’s quite up to your standards There’s no... Read More

5 Reasons Why Buyer Personas Inform Your Business

You can’t be all things to all people You’ve heard the old saying, but do you practice it when it comes to your business Whether you are selling a product, or providing a service, there are... Read More

A Lesson in Realigning Your Focus, From Seth Godin

“What we see, depends mainly on what we look for” - John Lubbock As we come to the end of another work week, we wanted to share a recent post on perception and where you’re choosing to... Read More

20 Productivity Tips to Get More Out of Your Day

The clock is ticking We all know that time can’t actually be stopped But there are a ton of ways to use that time more wisely, and, sometimes, even make it feel like we are stealing more hours... Read More

Can a Gum Wrapper Teach Us About Great Content Marketing?

The hero An ordinary gum wrapper How many times have you heard that storyline before Not many, I’d guess I’m a sucker for a good story Who isn’t, really But then add a touching song to... Read More

Essential Guide to Creating Effective, Shareable Emails Worth Opening

Your customer wants your email Yes, you read that right While our inboxes are fuller than ever, email is still how consumers want to be contacted by brands But the catch is, and don’t take this... Read More

Fireworx Has Launched a New Look

As you may have noticed, things are looking a little different around here! The past few years have been nothing but a focus on our client work and projects, but as we expand, we’ve begun to devote... Read More

Why a Targeted, Creative Email Stands Out

As a marketer my email inbox is stuffed to overflowing with not only uninvited messages that I put up with in the name of "creative stimulation" but also of really great informative marketing... Read More

Lost Your Twitter Feed to LinkedIn? Here Are Some Nifty Workarounds

As many of you may already know, LinkedIn announced recently that you will no longer be able to link your Twitter and LinkedIn accounts, which accounted for much of the sharing activity on LinkedIn... Read More

Acris Technology Launches Mortgage VCO, the Mortgage Industry’s First Complete Virtual Office Solution

Fireworx Digital just completed a full branding, website and collateral development project and launched this innovative new cloud technology company Here is the press release that went out this... Read More

Ecommerce Site Launched For World Renown Fishing Tackle and Clothing Company

Fireworx Digital recently launched a new ecommerce web site for internationally recognized sportswear and fishing tackle company AFTCO Manufacturing, located in Irvine, CA For the first time,... Read More

Don’t Send Your Business Into a Death Spiral

One of the biggest challenges for businesses in this current market is to avoid the temptation to figuratively curl up in a ball under our desk and wish it was 2005 Sure the market is soft and... Read More

Guy Harvey Sportswear eCommerce Site Launched

Fireworx Digital just launched a new online store for GuyHarveySportswearcom This innovative line of fish art clothing and accessories with over 7,000 styles and sizes has seen incredible sales... Read More

JJ Abrams’ Mystery Box

I absolutely love this TED talk by JJ Abrams Now I know why I am so drawn to all of Abrams' work, Lost, Alias, Cloverfield, Mission Impossible, Star Trek, 10 Cloverfield Lane, etc It has to do with... Read More

What’s Your Dolphin Leather Quest?

Seth Godin is one of my favorite writers on all things marketing and business I just had to quote his post about Dolphin Leather because it hit me between the eyes He nailed it So many business... Read More

Are the Four P’s of Marketing Dead?

There is no question that marketing as a whole is going through a major paradigm shift Many long-held principles and practices that worked even five to ten years ago are now quickly becoming outdated... Read More