Don’t Send Your Business Into a Death Spiral

One of the biggest challenges for businesses in this current market is to avoid the temptation to figuratively curl up in a ball under our desk and wish it was 2005 Sure the market is soft and... Read More

Guy Harvey Sportswear eCommerce Site Launched

Fireworx Digital just launched a new online store for GuyHarveySportswearcom This innovative line of fish art clothing and accessories with over 7,000 styles and sizes has seen incredible sales... Read More

JJ Abrams’ Mystery Box

I absolutely love this TED talk by JJ Abrams Now I know why I am so drawn to all of Abrams' work, Lost, Alias, Cloverfield, Mission Impossible, Star Trek, 10 Cloverfield Lane, etc It has to do with... Read More

What’s Your Dolphin Leather Quest?

Seth Godin is one of my favorite writers on all things marketing and business I just had to quote his post about Dolphin Leather because it hit me between the eyes He nailed it So many business... Read More

Are the Four P’s of Marketing Dead?

There is no question that marketing as a whole is going through a major paradigm shift Many long-held principles and practices that worked even five to ten years ago are now quickly becoming outdated... Read More

7 Habits to Start the New Year Right

I guess I'm a creature of habit, for good or for bad One good habit I've developed is my New Year goal setting exercise I love the opportunity to "reset" my life for the new year, throwing out old... Read More

Why Another Marketing Blog?

In an online world filled with blogs and online articles by self-proclaimed marketing gurus, is there really room for one more We believe so, since so much of what we see is either marketing industry... Read More