Guy Harvey Sportswear eCommerce Site Launched

In: Digital Marketing

Fireworx Digital just launched a new online store for This innovative line of fish art clothing and accessories with over 7,000 styles and sizes has seen incredible sales growth not only among it’s loyal salt water fishing fans, but also among university students at campuses across the country.

The site was designed with a primary focus on extending and promoting the Guy Harvey brand. It provides one online location where Guy Harvey fans can see the entire line of Guy Harvey clothing items. A dealer locator makes it easy to find retail locations within a given zip code.

Fireworx selected SearchFit as the shopping cart platform for client AFTCO Bluewater, master license holder for Guy Harvey Sportswear, based largely on the fact that it was built from the ground up for maximum search engine optimization. Together with SearchFit, Fireworx was able to deliver a cost-effective, turnkey eCommerce solution for the new consumer direct site. The shopping cart was fully integrated into AFTCO’s existing ERP system, provided by Innovative Systems, LLC.