Believe it or not, Pay-Per-Click advertising is one of the best marketing investments you can make today. Consumers go to Google when they want to know, go, do, or buy something. That means, when leveraged correctly, your business, product, or service can appear before the eyes of a consumer who is itching to convert. However, many businesses still aren’t taking advantage of Google Ads.
Here are four common excuses we hear from those who aren’t making this marketing investment:
“Google Ads is too expensive.”
Yes, it is an expense, but businesses make an average of $2 in income for every $1 they spend on Google Ads. When done correctly, these campaigns can be worth every penny.
“I have an SEO campaign.”
Not only can you see the benefits of Google Ads more quickly than SEO alone, but Google Ads visitors are 50% more likely to purchase something than organic visitors. These campaigns compliment SEO very well and can even help you dominate all search results above the fold.
“No one clicks those.”
Actually, they do. Over 45% of people couldn’t identify paid ads on the search results page and the top 3 sponsored spots get 41% of the clicks on the first page of search results.
It's time to put your money where their search is. -@PaulMcQuadeOC Click To Tweet
“I already tried it, it didn’t work.”
When done well, a Google Ads campaign can be highly effective. First, assess things like your ad copy, the landing page your prospect is taken to, keyword categories and negative keywords lists. Then, make the necessary adjustments to help your campaign run more effectively.
In the end, Google Ads is one of the best tools for lead generation—one where you can see fast, measurable results. 80% of search results now yield Google Ads. And these ads take up 85% of the space above the fold. That means it’s time to stop making excuses.
It’s time to put your money where their search is.