Essential Guide to Creating Effective, Shareable Emails Worth Opening

In: Content Marketing

Your customer wants your email.

Yes, you read that right. While our inboxes are fuller than ever, email is still how consumers want to be contacted by brands. But the catch is, and don’t take this the wrong way, they probably don’t want the emails you’re currently sending.

You can spend a whole lot of time, and money, trying to crack the code of how to talk to your customer, and while there may be specifics for your audience, you can use data and best practices to cut down the trial and error process substantially.

As you’ll read below, nearly one third of emails are opened based on the subject line alone. You spend so much time on what goes in the email, and the landing page the email takes your reader to, but are you placing enough emphasis on coming up with an effective subject line? Because who cares what’s in the email if no one ever opens it.

Keep scrolling to learn to create better marketing emails, get them opened, and make them shareable.

Optimize at Every Turn

Quicksprout shares more about optimizing your marketing emails in their infographic below. 

quick sprout email infographic

Courtesy of: Quick Sprout

Mobile, Apps, and More

Next, is GetApp’s Ultimate Email Newsletter Cheat Sheet. This may seem trivial, but are your emails showing up the way you want to on people’s mobile devices? Almost 70% are checking emails there.

And have you put any thought into your reply-to address? Putting some thought into these areas could be the difference between just an email open, and an email open with continued engagement.

get app email infographic

Wrapping Up

A great email campaign doesn’t have to be elusive. Start with a benchmark of data and metrics, then gradually start implementing these tips in your next email and keep an eye on what works best for you and your industry.